And the winner of the Carb Lovers Diet Cookbook is… Anne! Email me your mailing address and I’ll make sure you get your copy. The Leanwashing Index is a newly-launched project by EnviroMedia Social Marketing to rate the rhetoric and health claims of various ads based on a set criteria. It’s a really fascinating website [...]
How you can get involved to improve food labels
Last week I shared with you all the very exciting project that I’m a co-organizer for: The Food Label Movement. Read last week’s article to find out more information about what the consumer advocacy group is all about. This week, I want to let you know how you can get involved and where your dollar will [...]
Should you eat eggs?
There has been much upheaval recently over the whole eggs vs. KFC Double Down debacle. I’m sure that you’ve all heard about the situation by this point, but if you haven’t, you can check out one article which runs the story: Eggs versus the Double Down: Guess who wins? from the Globe and Mail. Read [...]
The Food Label Movement
I usually update my experiences with HITT at Aspire Fitness on Wednesdays, but this week I’m pushing that blog post to Friday because there’s something I am so excited about that I cannot wait until Friday to share it with you… The Food Label Movement website has been launched! This is the project that I’ve [...]
Misleading health claims
Nutrition labels and information on ingredients for food products is probably one of my most passionate interests within the field of nutrition. I even wrote a feature piece about the misleading claims on food products for a newspaper last year. So when Andrea from POM Wonderful contacted me about how Minute Maid has been misleading [...]
Interpretations of Marketing Strategies: The Evolution of Advertising
Sego Diet Drink From what I gather, Sego was a diet drink that was popular in the 1960′s. I’ve recently come across some of their ads, and being incredibly intrigued by the visual rhetoric of it all, I knew I just had to share some of these ads with all of you: http://graphic-design.tjs-labs.com/thumbs/sego-time-10-04-1963-030-thumb.jpg Seriously? Seriously?! [...]








