Skip to content
Archive of posts filed under the Interpretations of Marketing Strategies category.

The Leanwashing Index

And the winner of the Carb Lovers Diet Cookbook is… Anne! Email me your mailing address and I’ll make sure you get your copy. The Leanwashing Index is a newly-launched project by EnviroMedia Social Marketing to rate the rhetoric and health claims of various ads based on a set criteria. It’s a really fascinating website [...]

Share

PETA: a good cause, or an organization that goes too far?

I’m not a full-time vegan or vegetarian, but I dabble with both of those health philosophies from time to time. The reasons why I like to occasionally go vegan or vegetarian are numerous, and one of them is for the treatment of animals. Horrible things happen to animals who are raised inhumanely. Chickens that can’t [...]

Share

How you can get involved to improve food labels

Last week I shared with you all the very exciting project that I’m a co-organizer for: The Food Label Movement. Read last week’s article to find out more information about what the consumer advocacy group is all about. This week, I want to let you know how you can get involved and where your dollar will [...]

Share

Should you eat eggs?

There has been much upheaval recently over the whole eggs vs. KFC Double Down debacle. I’m sure that you’ve all heard about the situation by this point, but if you haven’t, you can check out one article which runs the story: Eggs versus the Double Down: Guess who wins? from the Globe and Mail. Read [...]

Share

The Food Label Movement

I usually update my experiences with HITT at Aspire Fitness on Wednesdays, but this week I’m pushing that blog post to Friday because there’s something I am so excited about that I cannot wait until Friday to share it with you… The Food Label Movement website has been launched! This is the project that I’ve [...]

Share

Misleading health claims

Nutrition labels and information on ingredients for food products is probably one of my most passionate interests within the field of nutrition. I even wrote a feature piece about the misleading claims on food products for a newspaper last year. So when Andrea from POM Wonderful contacted me about how Minute Maid has been misleading [...]

Share

Protect You Heart: Don’t Eat Trans Fats!

The American Heart Association and fitlosophy, inc. have declared today as Blog Your Heart Out Day to raise awareness about heart disease as the number one killer for women in North America. Thanks for bringing this to my attention, FatFighterTV! Heart disease isn’t something that I personally (or anyone very close to me) have dealt [...]

Share

Interpretations of Marketing Strategies: National Identities and Beauty Products

This is my last week of exams and final papers, and then I will truly be on holidays (cue streamers and balloons, please). I’m looking forward to it! As a Rhetoric student, one of the classes I took this term was Rhetoric of Identity, which examined how our national identities are shaped within our societies [...]

Share

No matter how you look at it, cigarettes and chips just aren't healthy

Tomorrow I leave for Texas but like I said on Friday, I have guest posts all lined up for this week to keep you occupied while I’m gone. Be sure to check out Living Rhetorically in the Real World on Tuesday and Thursday as well, because the fantastic Hanlie has kindly lent me a couple [...]

Share

Interpretations of Marketing Strategies: The Evolution of Advertising

Sego Diet Drink From what I gather, Sego was a diet drink that was popular in the 1960′s. I’ve recently come across some of their ads, and being incredibly intrigued by the visual rhetoric of it all, I knew I just had to share some of these ads with all of you: http://graphic-design.tjs-labs.com/thumbs/sego-time-10-04-1963-030-thumb.jpg Seriously? Seriously?! [...]

Share